AniForte Calm & Relax Powder for Dogs

£21.79
UPC:
4260606718396
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Four herbs, ground into a powder you stir into food. Valerian root, hop leaves, lemon balm and passionflower, and nothing else at all.

Read this bit first, because it changes when you buy it. This is a herbal blend, so it builds up rather than switching on. It takes a few days to reach a useful level and can take up to 10. That makes it the wrong choice for a dog who is already frightened tonight, and the right choice for anything you can see coming: fireworks season, a house move, building work, a new baby, a spell of kennels, or a dog who is generally wound up and would benefit from taking the edge off over weeks rather than hours.

Get the timing right and it does what it says. It promotes relaxation and can have a calming effect, and it's made to naturally soothe and calm a dog in times of stress and anxiety. It helps reduce anxiety, nervousness and stress, and it's used for travel, fireworks, vet visits, separation and other loud noises. It's especially helpful with acute and chronic anxiety, and with nervous or hyperactive behaviour.

The thing owners tend to care about most is that it just relaxes. It isn't sedating. Your dog doesn't go flat or go quiet, they stay themselves, they're simply less bothered by whatever it is.

It's 100% natural, unprocessed and raw, with no artificial additives. Two grams per 10kg of dog daily, stirred into the meal, with a measuring spoon in the tub.

A note on stress that isn't about noise: dogs get unsettled by recovery from illness, by the side effects of medication, and by a new person or animal in the house. Those are all reasons people reach for this, and they're all things you can plan around.

Why We Love It

  • Four herbs and nothing else: valerian root, hop leaves, lemon balm and passionflower
  • Non-sedating. Your dog stays themselves rather than going flat
  • Made for the stressors you can see coming: fireworks, travel, vet visits, moving, kennels, a new arrival
  • Helps reduce anxiety, nervousness and stress, including separation and loud noises
  • 100% natural, unprocessed and raw, with no artificial additives
  • A powder that stirs into food, so there's nothing to syringe or hide in cheese
  • Measuring spoon included

When to start

Because it takes up to 10 days to build up, the useful question is not how much but when. Work backwards.

What's coming Start giving it
Bonfire Night, 5 November By around 26 October
New Year's Eve By around 21 December
A house move or building work About two weeks before it starts
A holiday, kennels or a long journey Two weeks before you go
A new baby or a new pet arriving Two weeks before, if you know the date
General everyday nerviness Any time. Give it a fortnight before you judge it

For a run of fireworks nights rather than one, start the same 10 days ahead and keep going through the period rather than stopping and starting.

How much to give, and how long a tub lasts

Two grams per 10kg of bodyweight, daily, mixed into the meal. One measuring spoon holds 2g.

Your dog Daily amount 100g tub lasts
5kg 1g About 3 months
10kg 2g (1 spoon) About 7 weeks
20kg 4g (2 spoons) About 25 days
30kg 6g (3 spoons) About 16 days
40kg 8g (4 spoons) About 12 days

Worth knowing if you've a big dog. At 8g a day, a single tub runs about 12 days, and the first 10 of those are the build-up. If you're covering a fireworks period with a large dog, plan on more than one tub so you don't run out just as it starts working.

Store it somewhere cool, dry and out of the light.

Composition & specification

Composition: Ground valerian root, ground hop leaves, fine-cut lemon balm leaves, fine-cut passionflower herb

Analytical constituents: Crude protein 16.0%, crude fat 2.4%, crude fibre 13.0%, crude ash 8.2%

Free from: Artificial additives. 100% natural, unprocessed and raw ingredients

Size: 100g

Includes: Measuring spoon (1 spoon = 2g)

Feeding: 2g per 10kg of bodyweight daily, mixed into the daily meal

Storage: Store in a cool, dry, light-protected place

Please note: As a herbal blend it needs a few days to build up to an effective level. This can take up to 10 days.

AniForte Calm & Relax Powder FAQ's

A few days to build up, and up to 10 to reach a useful level. It's a herbal blend rather than something fast-acting, so it needs to be in your dog before the thing you're worried about, not during it. There's a table above with dates to work back from.
It won't do much if that's the first day of giving it. This one needs about 10 days of daily feeding behind it. If Bonfire Night is what you're planning for, start around 26 October. If you've been caught out and it's already tonight, come and talk to us, because there are other things better suited to short notice.
No. It's non-sedating, which is rather the point of it. Your dog doesn't go flat or lose their personality, they're just less bothered by whatever was winding them up.
Four herbs and nothing else. Ground valerian root, ground hop leaves, fine-cut lemon balm leaves and fine-cut passionflower herb. No fillers, no artificial additives, nothing processed.
It's a long-established herb in dog calming supplements and this is a complementary food rather than a medicine. As with anything new, if your dog is on medication, is pregnant or nursing, or has an ongoing health condition, check with your vet before you start. Stick to the measuring spoon rather than eyeballing it.
Two grams per 10kg of bodyweight a day, which is one level measuring spoon per 10kg. So one spoon for a 10kg dog, two for 20kg, four for 40kg. Stir it into their food.
About seven weeks for a 10kg dog and about 12 days for a 40kg one. There's a full table above. If you've a big dog and you're covering fireworks season, one tub won't stretch far enough.
It's one of the situations it's made for, alongside travel, vet visits and loud noises. Worth saying that genuine separation anxiety usually needs the training side working alongside it, since a supplement can take the edge off but it can't teach a dog that being alone is fine. If it's severe, a behaviourist is money well spent and your vet can refer you.
Yes. It's a daily herbal blend and plenty of dogs stay on it through a whole season, or ongoing if they're generally nervy. Nothing about it is meant for one-off use.
It's a fine powder that stirs through food. Valerian has a strong smell that some dogs notice, so mix it well through rather than leaving it sitting on top, and start it with a meal they're keen on.