The story of LickiMat started in Australia with the Oral Health and Hygiene licking bowl, to help aid dogs dental care with the help of two vets.

With increasing vet costs for dental work, they wanted to create an easy to use and entertaining product to combat these issues. Using a similar technique to a human toothbrush, the LickiMat range was created with lots of varying licking products for dogs to enjoy their favourite treats and snacks! Not only helping dental aid, LickMats were then further developed to help relieve stress and anxiety in dogs and created a totally unique market.