Soopa dog treats launched in 2013 when Barbara wanted her dog Lily to have a healthier lifestyle.

Previously working in her own dog grooming business, Barbara was shocked to see how many dogs had illnesses or skin allergies to common dog food and treats. She wanted to create dog treats that could give dogs healthy goodness and stay low in calories through the use of fresh fruit and vegetables. After spending time in her own kitchen cooking and testing, Soopa was created! A whole range of dog chews and treats made from fruit and vegetables that are safe for dogs, the first fully Vegan dog treats to hit the market.