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Essential Foods The Beginning

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Essentials The Beginning has been specially formulated for small breeds, puppies and junior dogs who’s expected adult weight is below 15kg. Using the highest of quality ingredients, The Beginning is 100% grain free and follows Essentials’ BOF principle. This has been developed to maintain healthy blood sugar levels for your dog. The high fresh meat content combined with the low temperature at the time of preparation, allows your dog to gain exceptional nutritional values and stimulated instincts thanks to these delicious meals. Essential Foods say that their BOF principle has had great reports of positive mental changes with drastic and small behavioural developments.

Made with 74% fresh eggs, chicken, duck, salmon and trout. Essentials only use regional cage free chickens that have been born and farmed in the UK. Ensuring the highest standard possible, only Certified farms are used to source their ducks. The delicious rainbow trout has been fished by hand from the River Avon, and the Atlantic Salmon has been farmed in Scotland, providing a unique source of Omega 3 which is great for maintaining healthy skin and coat.

The Beginning also contains plenty of fresh eggs which are a great source of protein and vitamin B, and provide all of the essential amino acids that your dog’s immune system is unable to produce enough of on its own. This recipe even contains some prebiotics, mannan-oligosaccharides (MOS), fructooligosaccharides (FOS) and alfafa which are natural ingredients that promote the growth of bacterial flora within the gastrointestinal tract for a healthy gut.

Recommended Storage

The food should be stored in a cool dry place (5-18?), away from direct sunlight and in an airtight container.


Essentials recommend that puppy and junior dogs are fed The Beginning in Small Kibble until they are 10-12 months old, then switch to the Adult Range.

If you are just starting your journey with Essentials, we suggest that you gradually phase in this tasty new food over the course of 4-7 days, or make the change from one day to the next which works equally well. We advise that you spend the first 2-3 weeks identifying the correct portion size, overfeeding will result in softer stools. When your dog’s stools are solid and they feel satisfied, you have found the correct portion size.

Always ensure fresh drinking water is available.

If your pet gains or loses weight adjust amount accordingly.

 Weight in Kg's2kg5kg10kg15kg
2 Months 65g 95g 145g 180g
3 Months 75g 105g 155g 190g
4 Months 85g 115g 165g 200g
5 Months 85g 125g 175g 210g
6 Months 75g 125g 185g 220g
7 Months 65g 115g 185g 230g
8 Months 55g 105g 175g 230g
9 Months 45g 95g 165g 220g
10 Months Adult 85g 155g 210g
11 Months Adult Adult 145g 200g
12 Months Adult Adult Adult 190g
12+ Months Adult Adult Adult Adult


 fresh and dried chicken, duck, salmon, trout, egg 85 %
Of which is fresh (% of whole recipe) 42 %
Protein 35 %
Fat 21 %
Of which is Omega 3 1.7 %
Of which is Omega 6 3.6 %
Minerals / crude ash 8 %
Fibre 3.5 %
Water 8.5 %
Calcium 1.6 %
Phosphorus 1.3 %
Glucosamine 0.09 %
Chondroitin 0.07 %
Kcal/Kg 3920


Freshly prepared chicken and duck, dried chicken and duck, sweet potato, chicken fat, peas, freshly prepared salmon and trout, freshly prepared whole egg, linseed, potato, liver stock, lucerne sprout, vitamins, minerals, MOS (mannooligosaccharides), FOS (fructooligosaccharides), glucosamine, chondroitin, cranberry, acai, blueberry, mulberry, apple, tomato, orange, pear, carrot, spinach, cauliflower, seaweed, marigold, ginseng, green tea, ginger